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If You’re In Need of a Broccoli Makeover, This Recipe Is For You!

Next to brussell sprouts, broccoli may be the next most hated vegetable in all of veggie land.

When an advertising firm in Colorado was challenged by New York Times writer, Michael Moss, to create a campaign to market broccoli they uncovered the not-so surprising bad attitudes towards this cruciferous vegetable that looks like tiny trees.

According to the article that Moss wrote about the project, first impressions of broccoli included “Overcooked. Soggy.” “Hiding under cheese.”

President George H.W. Bush declared his own dislike for broccoli, “… I’m President of the United States, and I’m not going to eat any more broccoli!”

Do any of those images about this vegetable ring true for you?

Sometimes First Impressions Can Be Wrong

Then you may need another introduction to broccoli. Sometimes first impressions can be wrong!

Two reasons to consider broccoli:

Broccoli has fantastic anti-inflammatory and antioxidant properties that science tells us is important to preventing cancer. It’s also high in omega-3 fat, that’s right, fat, the really good type of fat that will also fight inflammation.

The second reason to reconsider broccoli is that it really does taste good, even when it’s not covered in cheese. President Barack Obama declared broccoli as his favorite vegetable.

Pair Crisp Tender Sautéed Broccoli With A Fun Sauce

Wherever you sit on the broccoli spectrum, the key to really good tasting broccoli is to not overcook it. Broccoli that’s been boiled or steamed is often mushy with bitter overtones.

Try a new way to prepare broccoli – sauté it. The high heat adds a nice brown which means flavor and it turns tender not mushy. When the brown is to your liking, remove it from the pan, and toss it in a mixture of rice wine vinegar, soy sauce, and sesame oil. Finish with a sprinkle of toasted sesame seeds.

So good!

Try it with Garlic, Ginger, Orange, and Rosemary Marinated Flank Steak for a delicious weeknight meal.